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Essays

Field notes from the practice.

Notes from the practice.

How real businesses are using AI. Written from inside the engagements we run.

What an AI-native company actually looks like
AI Strategy · · 17 min read

What an AI-Native Company Actually Looks Like

Most companies with 'high AI adoption' are really just companies with ChatGPT seats. Here's what changes when AI becomes part of how the work actually happens — and how to tell which side of the line you're on.

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Executive standing at the intersection of leadership and AI adoption
AI Strategy · · 10 min read

Your Best AI Strategy Starts at the Top

The #1 predictor of AI adoption success isn't budget or tools. It's whether your executive team uses AI themselves. Here's why sideline leadership is the biggest bottleneck, and what to do about it.

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AI operating model for sales and GTM teams
AI Strategy · · 17 min read

Why Your Sales and GTM Team Needs an AI Operating Model, Not More Tools

GTM teams are drowning in tools but starving for results. Here's why connected AI operating models outperform point solutions, and what it looks like when every stage of your sales cycle has an intelligent layer.

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AI Audit guide - framework for assessing your company's AI readiness
AI Strategy · · 19 min read

The AI Audit: What It Is, What You'll Learn, and How to Run One

A practical guide to AI audits from someone who runs them. Includes the framework, a DIY checklist, and an AI maturity model to assess where your company stands.

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Building an AI-native organization at Refound
AI Strategy · · 7 min read

Beyond AI Tools: How We're Building Refound as an AI-Native Company

Most companies use AI tools. We're building Refound so AI agents can take action directly. Here's what that looks like and how to do it yourself.

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Moltbot (formerly Clawdbot) AI assistant illustration
AI Strategy · · 9 min read

Clawdbot (Now Moltbot) for Business: What Executives Need to Know

A guide for business leaders evaluating Moltbot (formerly Clawdbot). Learn what it actually is, why it went viral, what's required to deploy it, and whether it makes sense for your company.

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Building AI champions within your organization
AI Strategy · · 10 min read

The AI Champions Playbook: Building Internal Advocates for Lasting Adoption

Organizations with champion networks see 3x higher AI implementation success. Here's exactly how to build one.

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Illustration of a team adopting AI tools
AI Strategy · · 19 min read

Rolling Out AI to Your Team: A Practical Adoption Playbook

Most AI rollouts fail because of people, not technology. Here's the battle-tested playbook for getting your team actually using AI in 2026.

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Illustration of an executive navigating agentic AI systems
AI Strategy · · 12 min read

The Executive's Guide to Agentic AI

The era of AI agents is here. Get the C-suite playbook for implementing autonomous systems that cut costs, accelerate decisions, and create competitive moats.

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