Nikita Bier
Nikita Bier is one of the most in-demand consumer, social, and growth experts in the world. He’s the co-founder of TBH (sold to Meta for more than $30 million) and Gas (sold to Discord for millions more) and has helped more consumer apps that have hit #1 in the app stores than any other person I’ve come across. He currently spends his time advising founders on growth, product, and design and is an investor and advisor to some of the best consumer tech companies, including Flo, Locket, Eight Sleep, Citizen, BeReal, Captions, and more.
Discovery & Research Skills
Finding product-market fit requires building a high-volume experimentation muscle through multiple failures to calibrate your understanding of market demand.
"We launched basically every type of app you can imagine. We launched mapping apps, chat apps, event meetup apps. Basically, every consumer app on mobile that you could think of. That actually helped u..."
Growth & Retention Skills
Viral growth is exponentially easier to achieve in younger demographics because their social habits are malleable and they maintain high daily physical density.
"We found that as a user got older from age 13 to 18, the number of people that they invite to an app just declines almost exponentially. Finally, and the most important thing is they see each other ev..."
In a mobile environment where attention is scarce, every single tap must be treated as a high-cost resource and optimized for immediate value.
"Mobile apps have such a low margin for error when it comes to designing them. Because I have this dogmatic view that every tap on a mobile app is a miracle for you as a product developer because users..."
Overlay: Zero-to-One / Founder Skills
High-growth opportunities often hide in existing products where users are willing to endure significant friction or 'distortive' processes to get a specific value.
"Where people are trying to obtain a particular value and going through a very distortive process. If you can actually crystallize what their motivation is, you can have this kind of intense adoption."