Crystal W
You don’t need lots of employees to achieve impressive growth—but you do need a unique approach to hiring and structuring your team, and accurately measuring your growth efforts. Crystal Widjaja has used scrappy tactics to unlock massive success for Gojek (a wildly successful ride-share app in South East Asia) and is currently the Chief Product Officer at Kumu.
2 skills 2 insights
Discovery & Research Skills
Validate new product concepts using manual "Wizard of Oz" experiments to prove demand and pricing before committing engineering resources to build a feature.
"It's really this Wizard of Oz experience. We don't have to build anything. I coordinated with a bunch of interns and we were able to validate some of the value prop and conversion rates that we would..."
Growth & Retention Skills
Onboarding is a critical driver of long-term retention because users are highly likely to abandon a product after a single point of friction during their initial setup.
"Well, based on our data about a third of people will consider switching to another company after just one bad experience during onboarding. So if your CSV importer doesn't work right, which is super c..."