Yuriy Timen
Yuriy Timen was Global Head of Marketing and Growth at Grammarly, and is now a full-time growth advisor, having worked with more than a dozen companies, including Canva, Airtable, Whimsical, Otter.ai, Oyster, Flo Health, and Clay.
Growth & Retention Skills
Growth strategy should be dictated by your product's inherent characteristics—LTV, network effects, or searchability—rather than following industry trends.
"If you have really healthy LTVs, and that usually means that you're attracting a proconsumer buyer, so they may be single player, but they're using it for work. And so maybe they're dispensing it or j..."
The failure of a growth channel is often a failure of execution or design rather than the channel itself; ensure every test is robust enough to succeed before abandoning it.
"The only thing that's worse than a channel or a tactic that you tried not working. The only thing that's worse now is when you didn't give it the appropriate shot, right? And you prematurely were erro..."
Use paid acquisition only for learning and testing until your product-market fit is proven by a free-to-paid conversion rate of at least 5%.
"If I'm seeing things like that and I'm seeing that you're converting seven, like five plus percent of your free users to a paid subscriber, then there is a big opportunity to play paid and lean into p..."
Onboarding is the highest leverage point in the funnel because a single technical failure can result in immediate loss of one-third of your potential customers.
"Well, based on our data, about a third of people will consider switching to another company after just one bad experience during onboarding. So if your CSV importer doesn't work right, which is super..."