Tanguy Crusson
Tanguy Crusson is the product lead for Jira Product Discovery at Atlassian. In his more than 10 years at the company, he has been instrumental in taking several new products from zero to one, including HipChat, Statuspage, and Jira Product Discovery.
Operating Cadence & Communication Skills
Building an internal narrative of unstoppable momentum through frequent, data-backed updates protects a team from organizational interference.
"Be very clear about what we're testing, doing that with data, doing that with personal customer stories, give people a sense of velocity and speed. No one wants to fuck with a high-speed train."
Strategy & Positioning Skills
Judging a zero-to-one product by monthly active users too early can lead to premature churn and false negatives regarding the product's potential.
"And what if you are building an "internal startup," your monthly active user number should look very low for quite some time up until you know that your product is ready to serve the vast majority of..."
Team & Organization Skills
Successful internal innovation requires simulating the constraints of a startup to avoid the bloat and over-investment typical of large organizations.
"The company has a tendency to over-invest. Startups have the benefit of starving, and so you need to create scarcity. What we try to do is remind everyone things are going to fail, let's not drag the..."
Internal incubation programs must establish distinct success metrics and processes that provide breathing space for new bets to iterate before being held to established-product standards.
"Now, evaluating success can look very different between early stage and established products. For a long time at Atlassian, we were treating everything a little bit equally in that the metrics success..."