Seth Godin
Seth Godin is a legend. He’s a marketer, teacher, entrepreneur, and author of more than 20 books, including Purple Cow, Permission Marketing, and Linchpin. He also writes one of the most popular and longest-running blogs in the world (approaching publishing 10,000 in a row!) and continues to shape how we think about marketing, brand, product, and creating lasting change in the world.
Career (separate track) Skills
Marketing is not a layer applied after development but is the core utility and story built directly into the product itself.
"And so I became the de facto product manager and that is when I learned marketing is the product. You don't make a product and then hand it to some marketing yahoo and say, go put a logo on this. That..."
Discovery & Research Skills
High standards are defined not by personal perfectionism but by relentlessly improving the specifications of your work to better delight the user.
"Quality is not luxury. Quality is not perfection. Quality means meeting spec, and if you meet spec, you're done. If you don't think the spec is good enough, make a better spec."
Launch & Go-to-Market Skills
A brand is not a logo or a feature set, but a remarkable and difficult promise that a company consistently keeps for its users.
"AI very soon is going to stop being a feature the same way electricity is not a feature. What AI companies and all companies need to do is say, what's in this for the user? What promise do I want to m..."