Ray Cao
Ray (Jiayi) Cao is the global head of product strategy and operations for monetization product at TikTok. Prior to TikTok, Ray spent six years at Google helping scale Google Shopping globally.
2 skills 2 insights
Growth & Retention Skills
Successful globalization requires moving beyond purely algorithmic solutions to gain deep local cultural understanding by deploying resources on the ground.
"If we do have a ambition to go global, you have to do one more thing is actually take your step into global. Rather than having the machine do the heavy lifting, you have to really understand in local..."
Team & Organization Skills
Scaling a culture effectively requires replacing centralized command with shared transparency, empowering every employee to act with the autonomy of a business owner.
"The number one thing is context, no control. That's the reason why we're always encouraging people to see themselves as a business owner."