Petra Wille
Petra Wille is an independent product leadership coach who’s been helping product teams expand their skill sets since 2013. She’s also the author of Strong Product People, which she published in 2021. Alongside her freelance work, Petra curates and co-organizes Mind The Product Engage Hamburg. She started her career as a software developer and in 2008 went to work at Xing, a German social media site, where she learned from two incredible product leaders: Marty Cagan and Jason Goldberg.
Team & Organization Skills
Effective product management coaching relies on identifying specific, quarterly stretch assignments that push individual contributors to develop new capabilities.
"And creating such a list once a quarter, for example, you block yourself an hour in your calendar, you write down the names of your direct reports, and then you just think about, 'Okay, what would be..."
Establishing a documented, context-specific definition of product excellence provides the shared compass necessary for consistent people development.
"And number one is really having a solid definition of what a good product person looks like in your context. So what is your definition of good, so to say?"