Paige Costello
Paige Costello is a beloved product leader with a reputation as a remarkable coach and mentor. She is currently the Head of Core Product at Asana, where she leads the group responsible for Asana’s web, desktop, and mobile apps. Prior to that role, she served as the Director of Product at Intercom and, before that, as a Group PM at Intuit, where she kickstarted her product career through their renowned APM program.
Planning & Prioritization Skills
A structured 'Double Diamond' process prevents opinion-driven decision-making by forcing teams to systematically explore multiple options before narrowing down to a specific target or solution.
"That process of going broad, and going narrow, and going broad, and going narrow forces people to get out of their opinion-driven lens because so often, we need to be curious quantitatively and qualit..."
Transitioning to a rolling six-month planning cycle provides the flexibility to adapt to new information while maintaining long-term alignment between product and go-to-market teams.
"Before, we planned annually primarily. Now, we plan every six months, but for a rolling 12 months. So we have higher confidence in the immediate half, lower confidence in the following half, but we ju..."