Nir Eyal
Nir Eyal is the author of two best-selling books, Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life. He writes, consults, and teaches at the intersection of psychology, technology, and business. His books have sold over 1 million copies in more than 30 languages; he has taught at Stanford’s Graduate School of Business and its Design School; and he has started and sold two startups since 2003.
1 skills 2 insights
Career (separate track) Skills
Distraction is primarily an internal emotional struggle to escape discomfort rather than a failure caused by external technology.
"The problem is not our technology. The problem is our inability to deal with discomfort. So, what I have adopted for myself and what I'd advise anyone who finds themselves in this situation is to alwa..."
To stay productive, you must transition from open-ended to-do lists to an intentional schedule that turns your personal values into time.
"Anything you want to do with your time and attention is fine as long as it's done with intent, as long as you're doing it on your schedule, and not someone else's, certainly not the tech company's sch..."