Nilan Peiris
Nilan Peiris is Chief Product Officer at Wise, one of the fastest-growing (and profitable) tech companies in the world. Wise allows anyone to send money in more than 60 currencies to over 160 countries at low cost, and throughout its history has grown primarily through word of mouth.
1 skills 3 insights
Growth & Retention Skills
True word-of-mouth growth is driven by providing an experience that is exponentially better than the status quo, typically by being 8-10 times faster or cheaper.
"But to get to recommendation, you're going to blow your user socks off. You have to give them an experience they didn't know was previously possible. And when you are in that place of doing something..."
Effective attribution requires combining quantitative web tracking data with direct user feedback integrated into the onboarding flow.
"We ask customers, is the short answer. So, we have an attribution model, as you can imagine, and we've had one from the early days, and it overlays all the referrer data and cookie data you have on vi..."
Referral program performance is exponentially tied to user satisfaction levels, with promoters telling significantly more friends than passive users.
"When we overlay the referral data over the NPS survey data, we saw something really interesting. There's very low invite rates at one to six, and not just invite, conversion rates of users that joined..."