Meltem Kuran
Meltem Kuran Berkowitz is Head of Growth at Deel, which went from $0 to $300m in ARR in 3 years (fastest company in history to do so). Meltem joined Deel early to lead growth, and currently leads all of the growth and marketing teams including paid ads, content, product marketing, community, brand, and more.
3 skills 3 insights
Growth & Retention Skills
Successful marketing follows a strict hierarchy where technical performance and organic discoverability must be optimized before scaling with paid acquisition.
"The next step would be, can people find it? If they can't find it, do you need to write content to make sure that people can find it? Only after all of those questions are answered, should you then co..."
To acquire users for free, prioritize solving their active problems in public communities over direct sales pitches.
"The whole point of someone asking a question isn't to be sold a solution. It's like, "I just need an answer." So genuinely treat this person like a friend of yours, answer their question, be like, "Ye..."
Effective SEO requires validating that there is actual search demand for a topic before investing resources into content creation.
"And also I see a lot of people sometimes go blindly into SEO. They're like, 'We're just going to write content,' which I'm a huge fan of SEO, happy to discuss that later, but if people aren't asking t..."