Melissa Tan
Melissa Tan is an advisor, investor, and growth expert. She’s worked with fast-growing startups like Dropbox, Canva, Grammarly, and Miro, and for the past 2.5 years has been the Head of Growth at Webflow. There, she led the company's self-service business across Product, Marketing, and Growth, in addition to leading the charge on pricing and packaging. Prior to Webflow, she was Head of Growth for Dropbox’s B2B product, where she played a pivotal role in propelling their growth.
Launch & Go-to-Market Skills
Layer a sales motion onto a product-led foundation once you have significant scale and self-serve users begin requesting enterprise-grade features like SSO and security.
"A trend I've seen is starting product-led first and the signal is that is a good motion for you is if the product is really intuitive to onboard onto. There's a low learning curve so you don't need a..."
Operating Cadence & Communication Skills
Growth and monetization should be integrated directly into the product development process from the start rather than being treated as a separate layer added later.
"I think the best way to execute is just to have that be front and center from the start. What is our go-to market strategy? How are we thinking about monetization and having that infused into how you..."
Team & Organization Skills
Prioritize first-principles thinking and collaboration over specific domain experience to find candidates capable of driving cross-functional innovation.
"I think they looked for two main things. They looked for first principles thinkers, so not necessarily your experience, but how do you approach problems, how do you know the right questions to ask? An..."