Madhavan Ramanujam
Madhavan Ramanujam is the world’s foremost expert on pricing and monetization strategy. As managing partner at Simon-Kucher, he helped over 250 companies, including 30 unicorns, architect their pricing strategies. He’s the author of the definitive book on pricing, Monetizing Innovation. Now he’s back with a sequel, Scaling Innovation, which reveals how to build enduring businesses by dominating both market share and wallet share. He recently left Simon-Kucher to launch his own fund, 49 Palms, focused on helping early-stage AI companies.
Strategy & Positioning Skills
Achieving true product-market fit requires validating willingness to pay early on, as price serves as the ultimate measure of how much customers actually value an innovation.
"When we talk about pricing, many people quickly gravitate to dollar figures. That's just a price point, that's a dollar figure. But when we think about price, we think about it as a measure. Like lite..."
Pricing strategy should be owned by the product function to ensure that customer value and willingness to pay are integrated into the product's design from the very beginning.
"I have, over the last decade, I've been actually advocating that they should sit in the product side. And there was also the genesis of Monetizing Innovation because if we truly believe that we need t..."