Laura Schaffer
Laura Schaffer is the brand-new VP of Growth at Amplitude. Prior to this role, she spent over 10 years leading product management and growth teams at Twilio, Bandwidth, and Rapid. She explains how customer insights helped her uplevel her career and how she (surprisingly) thinks about qualitative versus quantitative data. We wrap up our conversation by discussing where the best ideas come from and what you need to know if you’re selling to developers.
2 skills 2 insights
Career (separate track) Skills
You can take control of your career trajectory by becoming the primary source of customer truth within the organization.
"And so that means that your superpower is in really pulling those insights in and bringing them to life, staying close to the customer. There's not a single leader or executive that isn't going to be..."
Overlay: Enterprise/PLG Skills
To build a successful self-serve motion, identify repetitive manual sales tasks and automate those experiences directly into the product flow.
"I've noticed this pattern where I'm repeating things over and over again and they're asking the same thing. I think we should put that online. I think we should make that available so they can just se..."