Kevin Aluwi
Kevin Aluwi is the co-founder and former CEO of Gojek. With over 2.7 million drivers and over 3 billion orders completed, Gojek is the biggest startup in Indonesia and all of Southeast Asia.
2 skills 2 insights
Launch & Go-to-Market Skills
Brand is a critical driver of escape velocity and competitive defensibility for consumer startups and should be prioritized alongside product from the earliest stages.
"I'm a very big believer that the two most important things in a consumer business are product and brand in that order. And I don't think I need to sell the idea, especially to your audience. That prod..."
Strategy & Positioning Skills
Successful super apps require a clear conceptual thread that connects diverse services in the user's mind to avoid high customer education costs and brand confusion.
"I think the insight that we got here was that there kind of needs to be a unifying concept across all of your services within the app for your users to be able to think about your product in a sensibl..."