Julian Shapiro

Julian Shapiro is widely known as the founder of Demand Curve, where he’s helped thousands of companies figure out their growth strategy. He also wrote the growth marketing column at TechCrunch, was CMO at Webflow, and even created an animation engine called Velocity that’s now used in apps like Uber and WhatsApp.

2 skills 2 insights

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Career (separate track) Skills

Building an audience around your unique thinking creates significantly more loyalty and long-term value than simply acting as a content curator.

"When people follow you for your mind, when they're mind followers, not labor followers, higher affinity means more loyalty, means they pay closer attention to what you're saying. And if you actually t..."
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Operating Cadence & Communication Skills

Treating writing as a selfish tool for personal mastery ensures you stay motivated to produce high-quality, thorough work.

"They're forcing functions for me to hold myself accountable and to be thorough when learning something for my own benefit. That's all they are. Basically if I want to go learn growth or writing well o..."
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