Judd Antin
Judd Antin has spent 15 years leading research and design teams at companies like Yahoo, Meta, and Airbnb. His direct reports have gone on to lead user research at Figma, Notion, Slack, Robinhood, Duolingo, AllTrails, and more. Specifically.
2 skills 3 insights
Discovery & Research Skills
Research provides maximum value when it is an integrated, continuous partner throughout the entire development process rather than a reactive service function.
"Well, the solution is simple but not easy to me. It's that we need to restructure the way we make products in a way which integrates research much more fully. It looks like consistent relationships in..."
User research must be framed in the language of business strategy and metrics to move beyond interesting observations and drive actual business results.
"I think researchers need to be more profit focused. And there are a lot of people out there who, I think they think that's not cool or not research's job, and I'm like, "Well, what are we doing then,..."
Product teams should use research to stress-test their assumptions and actively look for ways they might be wrong rather than simply seeking validation.
"One of my big mantras was, "We don't validate, we falsify. We are looking to be wrong." Many PMs, many designers are not in that place. They do not want to be wrong. They're looking to validate, and t..."