Jonathan Becker
Jonathan Becker is the founder and president of Thrive Digital, where he and his team have deployed more than $3.5 billion in paid acquisition budgets for companies like Uber, Asana, Square, Tempur-Pedic, and MasterClass. He spent the first part of his career mastering SEO and is a world expert in DTC, lead generation, demand generation, and user acquisition.
1 skills 2 insights
Launch & Go-to-Market Skills
AI significantly accelerates creative production, allowing teams to focus on strategic iteration and high-level creative direction rather than manual draft work.
"On our creative group, we can come up with mockups, in literally, 1% of the time that it took. And so you still have to understand what questions to ask of the AI and be capable of iterating, but thes..."
The ideal performance marketing hire has shifted from a manual executor to a strategic thinker who can manage models and ask the right questions of automated systems.
"We have more people now than we've ever had, but the nature of the work that they do is more strategic. It's more about modeling, validation, asking the right questions, being focused around creative..."