Jessica Hische
Jessica Hische is a lettering artist and New York Times bestselling author based in Oakland, California. She specializes in typographical work for logos, film, books, and other commercial applications. Her clients include Wes Anderson, The United States Postal Service, Target, Hallmark, and Penguin Books, and her work has been featured in design and illustration annuals both in the U.S. and internationally.
2 skills 2 insights
Discovery & Research Skills
Non-designers can develop a professional eye by consciously articulating the specific emotional responses and patterns triggered by visual elements.
"Most people are better at understanding the feelings and sensations that typography and logos give us than they give themselves credit for, because what we are as people are endless absorbers of patte..."
Launch & Go-to-Market Skills
Time your brand refresh to coincide with major company milestones or physical investments to ensure your visual identity scales with your growth.
"One of the things is if, suddenly, you're starting to deal with the greater rollout of the look and feel of the brand. If you, at first, just basically had a really beta website and small version of t..."