Jeanne Grosser
Jeanne DeWitt Grosser built world-class GTM teams at Stripe, Google, and, most recently, Vercel, where she serves as COO and oversees marketing, sales, customer success, revenue operations, and field engineering. She transformed Stripe’s early sales organization from the ground up and advises founders on GTM strategy.
Discovery & Research Skills
Optimize sales targeting by building a comprehensive database that segments the market based on high-signal attributes correlating with your product’s value.
"And what this was was effectively a company universe. So you can think of this as a massive database. Every row was a different company on the planet and every column was an attribute about that compa..."
Launch & Go-to-Market Skills
Scale personalized prospecting by employing go-to-market engineers to build AI agents that automate complex human research and outreach workflows.
"And so what's different is we now, I have a data scientist just like I did back in 2017, but I have a go-to-market engineer whereas before I just had someone in systems that was helping me configure o..."
Differentiate your product in a competitive market by designing an intentional, integrated, and unique customer buying journey.
"The experience that you have of being sold to will increasingly actually differentiate a company and drive buying decisions if products are only different at the merchant. And so then you really want..."
Operating Cadence & Communication Skills
Ensure your sales team has the technical depth to speak the same language as your product and engineering teams, functioning as a consultative extension of R&D.
"The litmus test I have always given my sales team is if you are an account executive in my org and I put you in front of 10 engineers at our company, it should take them 10 minutes to figure out you a..."