Jake Knapp + John Zeratsky
Jake Knapp and John Zeratsky are the co-creators of the Design Sprint (the famous five-day product innovation process) and authors of the bestselling book Sprint. After decades of working with over 300 startups in the earliest stages, they discovered that most startups fail not because they can’t build, but because they build the wrong thing. The very beginning of a startup is your highest-leverage moment, and most teams waste months or years by skipping a few critical early questions. Jake and John developed the Foundation Sprint to help startups validate ideas and compress months of work into just two days.
Career (separate track) Skills
Intentionality starts with selecting a single daily 'highlight' to act as an anchor for your time and energy.
"The notion with the highlight is imagine it's the end of the day if someone asks you, 'What was the highlight of your day,' what would you say? That's the anchor of everything. That's the core, that's..."
Modern technology creates 'infinity pools' of endless content that bypass willpower by design.
"So, basically if you can pull to refresh or if it streams, it's an infinity pool. So, this is pure entertainment stuff. This is stuff that people say like, 'Oh, I spend so much time on Instagram,' but..."