Gustav Söderström
Gustav Söderström is the Co-President and Chief Product and Technology Officer at Spotify. He is responsible for Spotify’s global product and technology strategy, overseeing the product, design, data, and engineering teams. Prior to Spotify, he founded 13th Lab, a startup that was later acquired by Facebook’s Oculus. He also served as the Director of Product and Business Development for Yahoo Mobile and founded Kenet Works, a company focused on community software for mobile phones, which was acquired by Yahoo in 2006.
Discovery & Research Skills
Categorizing technological shifts into distinct paradigms helps teams avoid applying outdated mental models to new product challenges.
"So I tend to talk to my teams about, even though it's all machine learning, I ask them to think of this as something completely different. The recommendation error was one type of machine learning. Th..."
Overlay: Building AI Products Skills
Generative user interfaces should prioritize effortless correction mechanisms to account for the inherent variability and unpredictable nature of AI-generated outputs.
"And the AI DJ is you press a button, a digitized person, there's a real person named X, digitized X. So he's now an AI, comes on and talks to you about music that you like and suggests music, and you..."