Gia Laudi
Georgiana Laudi is the co-founder and CEO of a consulting agency called Forget The Funnel, where she helps SaaS companies scale and improve conversion rates through customer-led growth. She’s also a marketing and growth advisor to companies like MarketerHire, SparkToro, and Sprout Social. Previously, she was the VP of Marketing at Unbounce and has worked in growth marketing for over 20 years.
1 skills 1 insights
Growth & Retention Skills
Trial-to-paid conversion is often a lead quality problem; attracting the right customers through better messaging can fix conversion rates without touching the product code.
"The conversion on the website went up with this new messaging by 89%. But the thing that I love the most about that particular story is that we didn't even touch anything after the signup experience...."