Emily Kramer
Emily Kramer led and built the marketing teams at Asana, Carta, Ticketfly, and Astro (acquired by Slack). These days, she’s the co-founder of MKT1, where she helps founders and marketers build and scale their marketing functions. Emily is also a well-respected angel investor and writes my favorite marketing newsletter (MKT1). Emily shares actionable templates and some incredible frameworks that are sure to expand your marketing knowledge.
Launch & Go-to-Market Skills
Determine your marketing hiring needs by assessing whether your primary bottleneck is creating value-added assets (fuel) or building the distribution and tracking systems to reach people (engine).
"Forget the product marketing content partner, demand and growth, forget all of it, and just think of marketing as you need a fuel and you need an engine. And goal is like all the things that you're cr..."
Prioritize candidates with experience in your specific business model, such as product-led growth or enterprise sales, over those with specific industry or audience experience.
"And there's such a range of being a deep specialist. You have people that are just deep SEO specialists or deep paid search specialists or writers and they love to write and they write long form conte..."
Marketing performance should be judged by whether content creation is paired with effective distribution to drive actual business impact rather than just executing busywork.
"Or you see the flip side where they're making a whole bunch of things, they're writing a bunch of blog quotes or making a bunch of content and they're like, this content doesn't work. It's like, we'll..."