Eli Schwartz
Eli Schwartz is a leading SEO consultant and the author of Product-Led SEO. He has worked with industry giants like Zapier, Tinder, Coinbase, Quora, LinkedIn, and WordPress to build and execute global SEO strategies that significantly enhanced their organic visibility at scale.
1 skills 3 insights
Growth & Retention Skills
As AI summaries dominate high-level discovery keywords, businesses must shift their focus to mid-funnel queries where users are conducting deeper research and have established intent.
"And now you're in the mid-funnel and that's where SEO begins to matter. So the reason why I think this disruption is so big is because the journey changes, the discovery changes. So whereas before if..."
SEO should be treated as a core product feature led by product managers rather than a separate marketing content exercise.
"Think of SEO as a product. The product managers are the people that should be thinking about this SEO question because it's a product question. Product people need to think about how do we position th..."
Before investing in SEO, verify that your target audience actually uses search for discovery and that you can identify their specific search intent.
"Product people need to think about how do we position this to the user that is not going to find out about this from a social channel, that's not going to be attracted by an ad? This is a user that's..."