Ebi Atawodi
Ebi Atawodi is Director of Product Management for the Creator Experience at YouTube, former Head of Product at Uber, and a former Director of Product (Payments and EMEA) at Netflix. Known for crafting a strong, unified vision, Ebi empowers her teams to achieve outsized outcomes.
Operating Cadence & Communication Skills
Building professional relationships based on 'love'—defined as a commitment to another's growth—creates the psychological safety necessary for honest, high-impact feedback.
"It sometimes is having hard conversations. It's knowing that, oh, there's a human, they know I care about them. So when the feedback is coming like raw, they know that it's in their best interest beca..."
Strategy & Positioning Skills
A compelling product vision must be grounded in a potent user problem and described as a lofty, realistic destination that is independent of current technical constraints.
"So four things. So it has to be lofty, it has to be realistic, it has to be devoid of any tech or limitations of today, and it has to be grounded in a very clear and potent problem. User problem."
Pure storytelling is a more powerful alignment tool than data-driven metrics because people are naturally wired to remember and pass on narrative arcs.
"And actually when you blend stories with numbers, so if you do numbers alone or numbers with stories or stories alone, the gap is so wide in stories alone. So it's not metrics blended with stories. It..."