Carilu Dietrich
Carilu Dietrich is a former CMO, most notably the Head of Marketing who took Atlassian public. These days she’s an advisor to CEOs and CMOs of hypergrowth B2B companies and has worked with companies like Miro, Segment, Bill.com, 1Password, Productboard, Sprout Social, Weights & Biases, and more.
1 skills 1 insights
Growth & Retention Skills
Hypergrowth is driven by product-led virality and organic word of mouth rather than unsustainable paid acquisition spend.
"In order to get hypergrowth, you have to have organic, inbound, and viral word of mouth. You can't pay enough to grow at those rates and have a viable company."