Ben Williams
Ben Williams is VP of Product at Snyk, an industry-leading security platform for developers, last valued at $8.5b. He’s also a product and growth advisor with over 20 years of experience building and scaling high-performing product and growth teams. Through product-led growth, product-led sales, and community, Snyk rapidly scaled and won over the lucrative developer audience.
2 skills 2 insights
Growth & Retention Skills
Visualizing growth as a system of interconnected loops rather than a linear funnel helps teams align on how the product actually scales.
"Being able to identify the various micro and macro loops, how they're all connected, being able to document them in a qualitative model to communicate a shared understanding of how you grow, it's real..."
Launch & Go-to-Market Skills
Early traction for a developer tool is best achieved by solving a hyper-specific problem for a single programming language community rather than launching a broad, horizontal solution.
"They started with a really narrow, early focus. It was a single persona, single context, single use case, and what that meant for Snyk was developers building applications using Node.js who wanted to..."