April Dunford
April Dunford is a speaker, mentor, podcaster, best-selling author, and beloved returning guest to the show. Last year, she joined me on the pod to discuss product positioning and differentiated value.
1 skills 2 insights
Strategy & Positioning Skills
Effective positioning clarifies your product's unique value by contrasting it against existing alternatives and focusing on a specific target audience.
"Positioning defines how your product is the best in the world, delivering some value that a well-defined set of companies care a lot about. So put another way, it encompasses a lot of things, it defin..."
Positioning must be a cross-functional 'team sport' to prevent disjointed messaging and ensure the narrative is adopted across marketing, sales, and product.
"So I think a lot of weak positioning comes from the fact that we don't have perfect alignment across the team on all these piece parts of positioning. So in the work I do, and even back when I was a V..."