Andy Raskin
Andy Raskin helps CEOs align their leadership teams around a strategic narrative—a single story that powers success in sales, marketing, product, fundraising, and recruiting. His clients include Gong, Dropbox, Uber, Salesforce, Square, and IBM.
2 skills 3 insights
Strategy & Positioning Skills
A strategic narrative acts as a unifying North Star that aligns every department, from sales to hiring, around a single cohesive vision.
"The one thing I say is it's this one story that the CEO uses to drive success in marketing, sales, but also product. That it becomes like a north star, strategic north star for product roadmap, for fu..."
Effective pitching moves beyond the 'arrogant doctor' problem-solution model by framing the product as a vehicle for a broader movement or shift in the world.
"Every movie starts with some kind of shift in the world, and I call this shift the shift from the old game to a new game. The archetypal example of this, I think in the business world, is what Benioff..."
Differentiate your product by labeling competitors as relics of an obsolete 'old game' rather than engaging in feature-by-feature comparisons.
"And what they did was instead of just saying, 'Hey, we're better than,' they said, 'Hey, all those others, those Siebel's, they're part of that old game. You want to play that software game? Be my gue..."