Adam Grenier
Adam Grenier is the former Head of Growth Marketing and Innovation at Uber, where he helped build Uber’s growth infrastructure from the ground up. He is also the former VP of Product and Marketing at LambdaSchool, and former VP of Marketing at Masterclass. These days, Adam is a growth and marketing advisor to many companies, as well as a teacher through Reforge.
Growth & Retention Skills
Success in new channels depends on finding the trifecta of customer needs, company goals, and the specific strengths of the platform.
"The first is really understanding if there is an overlap between what the customers need is, what your company's goals are, and what the channel actually does really well."
Operating Cadence & Communication Skills
Approaching cross-functional conflict with an improv mindset allows competing priorities to coexist without stalling progress or damaging rapport.
"If you approach it with that 'Yes, and...', it's often still true. It's like, oh, both of these things can be true at once. You could have a different goal than I have, or you have a system problem lo..."
Strategy & Positioning Skills
Macroeconomic shifts can fundamentally alter your customer base, making previous product-market fit obsolete and requiring a ground-up re-evaluation.
"Start by assuming you no longer have product market fit, because you had product market fit in a different market. It's a different market now, so you have to start over."