Adam Fishman
Adam Fishman has decades of experience building and scaling some incredible businesses, like Lyft, Patreon, and Imperfect Foods. He is currently an Executive in Residence at Reforge and an advisor to numerous companies on growth, product, strategy, and company building.
Career (separate track) Skills
When considering a job offer, verify that the company's leaders are committed to a systematic growth strategy rather than chasing unsustainable 'silver bullet' solutions.
"And what they really needed, and I was naive and didn't think about asking these questions or about evaluating this properly, what they really needed was to create a strategy to add on new growth loop..."
Growth & Retention Skills
Onboarding is the highest-leverage growth area because it is the only part of the product that 100% of users experience and serves as the bridge between marketing promises and product reality.
"Onboarding is the only part of your product experience that a hundred percent of people are ever going to touch. Good luck getting a hundred percent feature adoption of anything else in your product,..."
Team & Organization Skills
Avoid hiring through pattern matching and instead use a first-principles competency model to select growth leaders who solve your team's specific strategic gaps.
"I get asked all the time about how do you hire growth people? And it's usually something like, 'Hey, how do we find you but 10 years earlier in your career?' And it feels like that question is missing..."