400% increase in content output without adding writers
The Challenge
A B2B SaaS company knew content was key to their growth, but their small content team was maxed out. Writers spent dozens of hours researching articles, which lead to high-quality content, but also limited how many posts they could publish. They wanted to dramatically increase output without proportionally increasing headcount.
The Solution
We built an AI-powered research and briefing system that transformed their content creation workflow:
Intelligent Research Agents
Custom AI agents that conduct comprehensive research on any topic, gathering data, statistics, expert opinions, and competitive analysis automatically.
Content Brief Generation
Automated creation of detailed content briefs with all the research a writer needs: key points to cover, data to cite, angles to consider, and gaps in existing coverage to fill.
Competitive Analysis
Real-time monitoring and analysis of competitor content, identifying opportunities for differentiation and topics with high potential.
SEO Integration
Research output includes keyword data, search intent analysis, and content structure recommendations optimized for search performance.
The Results
With research handled, writers can focus entirely on craft, voice, and storytelling. The quality of their work improved even as quantity increased.