15 hours per week saved on competitive research
The Challenge
An enterprise marketing team in a hyper-competitive industry was struggling to keep up with competitor activity. The number of companies to monitor was growing exponentially, and manual tracking had become unsustainable. Pricing changes went unnoticed for weeks. New feature announcements caught the team off guard. Sales enablement materials were always slightly out of date. The team needed a way to track competitors at scale without adding headcount.
The Solution
We built an intelligent competitor monitoring system that tracks website changes automatically and surfaces actionable insights:
Structured Data Extraction
The system captures consistent, comparable data from competitor websites: pricing tiers, feature lists, messaging, and positioning. Schema-based extraction ensures data is structured for analysis, not just raw HTML.
Intelligent Change Detection
Rather than flagging every minor update, the system identifies meaningful changes: new pricing, feature additions, positioning shifts. Noise is filtered out; signals are amplified.
Historical Trend Analysis
All data is stored with historical context, enabling trend analysis over time. Teams can see how competitor positioning has evolved, not just where it stands today.
Automated Reporting
Changes are synthesized into business-relevant insights and delivered to the right stakeholders automatically. No manual report generation required.
The Results
The marketing team went from playing catch-up to setting the pace. Competitive intelligence became a proactive capability rather than a reactive scramble.
We used to discover competitor changes from our sales team hearing about them in the field. Now we know before they do.— VP of Marketing, Enterprise Software Company