Product Stack Strategy

"Devin ranks #1 in the Builder Arena, ahead of Cursor, Lovable, Replit, and Figma Make—a benchmark based on thousands of people blindly comparing the output of each AI’s product being given the same prompt."

"Being able to follow an issue from a session recording, to its impact in analytics, to shipping a fix as a feature flag, to testing a variant, to collecting feedback with surveys—that’s the holy grail."

"Tools such as Amplitude and Mixpanel are commonly used here, but, as the saying goes, “garbage in, garbage out.” Companies need to dedicate engineering resources to instrument tracking properly. Many B2B companies are significantly lacking in product analytics—watching product usage closely is less important when you sell via human touch—but without a strong foundation of product analytics, PLG will never work."

"You want to connect various data sources, such as product usage, marketing campaigns (e.g. Marketo, HubSpot), sales activities (e.g. Salesforce), and third-party firmographic data (e.g. ZoomInfo, Clearbit) into a central database so that you can answer complex questions like “Which features do users A and B from company X use, how many emails did we send them, and is our sales team engaging with them?”"

"The most common mistake I see is that companies skip buying and jump right into building. In other words, they bypass the option of using a third-party experimentation tool, often because the engineering and product teams feel like they can build anything. But building an experimentation platform requires not only engineering resources but also data science and statistical expertise."

"Shopify has an internal system called GSD, which is a bit like Jira or a task management app, except it’s not really a task management app. It’s a project stakeholder reviewing tool."

"Anytime I run into a problem working in my Mac terminal, AI solves it for me. How did we ever work with computers without something like this? I just tell it what I want to do, and it figures it out."

"A beautifully designed tool for tracking your team’s tasks, organizing projects, and building your roadmap. It even has deep agent integrations, so you can delegate your tickets to an agent to take a first pass at a task."

"An AI-powered editor that gives everyone (including product managers!) the power to create and edit professional videos. You edit videos like you edit Google Docs (wild!), and it now includes an agentic video editor, called Underlord, that makes it even easier to make tricky changes."

"A typical stack: Segment + GA/Amplitude/Mixpanel + BigQuery/Snowflake + dbt + Fivetran"

"A typical stack: Slack/Teams + Jira/Trello/Productboard/Asana + Notion/GDocs + Google Sheets + Figma"

"Typical stack: Figma/Sketch/Adobe XD + Notion + Whimsical/Miro"

"Typical stack: Zoom + Calendly + Airtable + Typeform/SurveyMonkey/Qualtrics + Notion + Dovetail/EnjoyHQ + GA/Fullstory/Hotjar + Lookback/UserTesting"

"Most common: Intercom, AWS, G-Suite, Slack, Zapier"