Jag Duggal
Jag Duggal is chief product officer at Nubank, a decacorn neobank founded in Brazil. It’s valued at over $30 billion, is bigger than Coinbase, Robinhood, Affirm, and SoFi combined, has 100 million customers (more than Bank of America!) while only operating in three countries in Latin America, and 80% to 90% of its growth comes through word of mouth. Prior to Nubank, Jag was a director of product management at Facebook, a senior vice president at Quantcast, and a product leader at Google.
Discovery & Research Skills
Effective research goes beyond listening to explicit user requests by observing unarticulated pain points to drive meaningful innovation.
"You make sure that you focus on customer discovery before you start building. You make sure that that discovery is focused not simply on asking the customer, but on innovating on their behalf."
Strategy & Positioning Skills
Clarity in strategy is more valuable than perfection, as it allows for decisive execution and faster learning when outcomes diverge from expectations.
"We may not be right, but at least we are clear. Even if your strategy isn't right, you have a very clear idea of what was supposed to be happening."
Sustainable market disruption requires creating products that are fundamentally different across quality, complexity, and price rather than just marginally better than incumbents.
"We're not trying to be incrementally better, we are trying to be fundamentally different. We want our customers to love us fanatically."
Use a standardized quantitative threshold, such as the Sean Ellis score, to objectively validate product-market fit before investing in significant expansion.
"We rarely scale a project, a product we've launched, until we know the Sean Ellis score and we know that it's hit a threshold that we find really compelling."
Team & Organization Skills
High-growth word-of-mouth is driven by a deep commitment to customer delight that supersedes short-term financial or operational compromises.
"When there are hard decisions to be made, we bias in favor of the customer. The customer's love, will they want to tell their friends, and neighbors, and family about it? And so I think that's the hea..."