Camille Ricketts
Camille Ricketts began her career in journalism, at the Wall Street Journal, in 2006. In 2010 she joined Tesla, where she worked in communications alongside Elon Musk. She transitioned into marketing and became the Head of Content and Marketing at First Round Capital and then went on to become the very first marketing hire at Notion. We get super-specific on how Notion championed their most loyal users and built a passionate community, and the incredible outcome it had for the company’s growth.
Growth & Retention Skills
Successful content marketing requires the same rigor as product development, specifically identifying and solving the core anxieties and professional needs of the target audience.
"The way that you think about product market fit, you have to think about content market fit. So even though content feels like it's running adjacent to the actual product that you're putting out there..."
A passionate community drives brand ubiquity and user-generated social proof, which significantly de-risks a product for enterprise buyers.
"In terms of how I think about what it actually is, it's when your community helps you achieve such ubiquity and such name recognition that it actually allows you to start moving upmarket into the ente..."