Andrew Wilkinson

Andrew Wilkinson is the co‑founder of Tiny, a holding company that quietly owns more than three dozen profitable internet and consumer brands, including Dribbble and the AeroPress coffee maker. Starting as a teenage barista and web designer, he’s created a portfolio approaching $300 million in yearly sales (and he was personally worth over $1 billion at one point)—all without ever raising venture capital.

2 skills 2 insights

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Overlay: Zero-to-One / Founder Skills

Identify uncrowded, unglamorous niches where lack of competition allows for higher profit margins and easier growth.

"I think that's probably the most important thing in business is actually to find those niches where you can actually make real money because competition equals lower margin. The more competitors there..."
04:17

Strategy & Positioning Skills

Evaluate potential acquisitions by looking for strong competitive moats like network effects that align with your personal industry expertise.

"I met the founder of Letterboxd and I realized, 'Oh my God, this is a business where this has a moat, so it has a network effect, it's a huge social network for film reviewers. It's something I'm pass..."
31:38