Albert Cheng
Albert Cheng has led growth at three of the world’s most successful consumer subscription companies: Duolingo, Grammarly, and Chess.com. A former Google product manager (and serious pianist!), Albert developed a unique approach to finding and scaling growth opportunities through rapid experimentation and deep user psychology. His teams run 1,000 experiments a year, discovering counterintuitive insights that have driven tens of millions in revenue.
Growth & Retention Skills
Sustainable subscription growth is built on a foundation of high user retention rather than relying on aggressive day-one monetization.
"User retention is gold for consumer subscription companies. If you don't retain your users, then a lot of the onus is on getting them to pay on day one."
Overlay: Enterprise/PLG Skills
To drive subscription conversion, demonstrate the full potential of the paid tier by sampling premium value directly within the free user's workflow.
"What if we actually sampled a number of different paid suggestions and interspersed them to free users across their writing? All of a sudden, people were seeing Grammarly as a much more powerful tool..."
Team & Organization Skills
In rapidly evolving environments like AI growth, high individual agency and 'clock speed' are more predictive of success than deep domain experience.
"I saw some of the highest performers just being people that had very high agency, had that clock speed, had that energy, but they didn't necessarily need to have deep experience on that matter."